Monday, March 8, 2010

Branding

There are several examples of themed experiences whose theme is purely based on a brand. Examples include Hersey Park , Lego Land (as seen in the picture), and Ferrari World. The story's for these experiences must come from the brand content. This may be a difficult way to get a story, but the stories produced are rather interesting. Many brands create characters in the form of their product to allow for an emotional connection to the product. Emotional connections can be very powerful, as seen with cartoon characters, such as Disney's. Hershey Park and the Coke Museum feature many characters to represent their brands. Hershey personifies different candies, while Coke creates an extire new world, "The Happiness Factory" where Coke comes from.
While there is certainly a modivation behind these stories to support the brands, unique stories do arise when given peramiters. However, these stories are obviosly not as open or free as a non-branded story with less limitations.
When looking for a new story check out a brand!


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