emotional connection to the product. Emotional connections can be very powerful, as seen with cartoon characters, such as Disney's. Hershey Park and the Coke Museum feature many characters to represent their brands. Hershey personifies different candies, while Coke creates an extire new world, "The Happiness Factory" where Coke comes from.While there is certainly a modivation behind these stories to support the brands, unique stories do arise when given peramiters. However, these stories are obviosly not as open or free as a non-branded story with less limitations.
When looking for a new story check out a brand!
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