Fantasy is a favorite theme of our world. A fantasy story contains some of our favorite elements: a love story a hero, mystery , danger, and most of all a happily ever after ending. These elements are key to any story. When emotions are tugged on in any business it can be profitable. If teens fall in lust with Zack Efferon by watching him on tv there is an insant connection and opportunity for a brand to market that emotion to be experienced more. This can be dangerous if aboused. Things like music, visual scenes, and situations a viewer can realte to are all ways to draw a guest into a story - to gain their full attention, even grabin gtheir heart. Fantasys feature all or these and are stories that people dream about experienceing (true love, being a hero, etc.). This dream is reninforced as we see it again and again in an entertaining way. Stories with emotions are aa powerful tool.
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