Good story

Story is an amazing part of our lives. It seems to be ingrained in us. It seems to have been designed in each of our souls. We desire to be a part of a story in which good overcomes evil and victory is won. Understanding story can be used to the designer's advantage can't it? Understanding this core part of the human, allows the designer to capture the guest in a great story. For example, in a themed attraction, guests will most fully experience story if they are allowed to feel the stress of a stories conflict before the relief of its resolution. A similar application of story could be applied to consumer products, in the way they are advertised or explained. A good designer should have a good understanding of story.