Experiencing Design

Experiential design is obviously about experiencing. How can this be achieved successfully? How can a guest have a effective experience? One way is to enhance the senses. To create smells of popcorn on a main street or to produce smells in a 4D cinema attraction. For the sense of "feel" thrill rides play with our bodies as we are dropped quickly giving the experience of negative G forces as wind breezes by. Beautiful colors can captivate our sense of sight, and unique noises mystify our ears. Food that we have never tasted before captures our taste buds. So to successfully produce experiential design , one method is to engage the guest's senses in a way they have never experienced before. The more we experience something, the less the impact. So, one key to experiencing design is to use the physical senses.

Allen